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Spotlight Media 360: Website Redesign with Search Engine Optimization (SEO) Service



According to the website seobility.net, “There are many goals that can be pursued by redesigning a website. One goal could be increased usability or to make your website appear modern and up-to-date without having to spend a lot of time and effort. While the redesign is mostly about a website’s layout and looks, it can have a measurable impact on other aspects. For example, rearranging visual elements can bring individual products into focus which increases a visitor’s willingness to buy.”


We offer a comprehensive website redesign and SEO package. We refresh the website to optimize it so people have a better user experience and so that your content is much stronger with higher SEO. Search Engine Optimization (SEO) means making your website more readable to search engines so they can better index your site. This improves search accuracy and the relevance of search results.

SEO requires some work, but the more you optimize, the better search engines can understand what your site is about and match you with better traffic. Take into account keyword rankings and the power of keyword research.


Keyword research is something that people who work with SEO use to locate and research search terms that people enter into search engines when trying to find products, services, or other information.


We improve page views and site sessions through improved SEO practices. Keyword ranking was the top-rated reported metric for measuring SEO performance.


Throughout the rest of this piece, we will be discussing how we were able to help Moosehead Area Guide Service through redesigning their website and boosting their SEO performance.


Our four pillars of a redesign and SEO package are awareness, interest, decision, and conversion.

  • Awareness - Those who are searching for something online, or searchers, want quality information that’s helpful and accurate. We use keywords to find that content for them, and to bring them to your website. We bring awareness through informative content, blog posts, videos, and how-to guides.

  • Interest - To create interest in your website, we focus on the searcher through navigational means—by locality. In the interest of the user, the intent of the searcher is navigational. They will use keywords that are found on your home, contact, and about pages.

  • Decision – When it’s time for the user to make a decision, they will type in search terms that are related to what they are looking for. If they search for “moose watching tours in Maine,” Moosehead is on the first page of Google results. The top results from that search will be found in reviews and testimonials as well as blog posts. Through keyword research we make sure Moosehead comes up.

  • Conversion – Now the client is ready to book the service with Moosehead Area Guide Service. They can choose a fishing charter, moose tour or both. We improved reservations for their site by 80% which resulted in a 60% increase in revenue. The click-through rate is the relation between ad impressions and clicks on those ads. The higher the click-through rate, the better. Total impressions rose 9%, total clicks rose 105% and the click-through rate rose 2.76%


We improved Moosehead’s search factor by creating powerful blog posts that are SEO driven. We created a unique home page specific to their moose tour and fishing charters.


Through working with Moosehead Area Guide Service, we met the goal to use SEO to maintain a top three placement for local rankings. In the design section, we updated the capture form and decided to use a theme similar to Trip Advisor.


Moosehead now has a mobile-friendly website with a “phone now” button for easy communication. Our team goes through each page and makes recommendations for everything from top to bottom. Every page is audited for optimization and content.


Ready for a conversion heavy SEO-optimized website redesign from Spotlight Media 360? The process is easy and fast. Call us today at (913) 379-3360, or email us at help@spotlightmedia360.com for a quote.



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